# The Blue Folder

> The Blue Folder helps a family find and unlock a person's accounts, passwords, subscriptions, and key documents after they die or are incapacitated. It is an organizer - NOT a will, NOT legal advice, NOT a password dump. We say what the systems do. We never say what you should do.

The free piece today is a 6-page printable PDF: The Account Lockout Handover. It covers Apple Legacy Contact, Google Inactive Account Manager, and Microsoft account deletion. The full organizer (paid) is on the way - join the waitlist at https://thebluefolder.com/.

## Pages

- [The Blue Folder - home and free handover](https://thebluefolder.com/): landing page with sign-up form, problem framing, and PDF preview
- [Privacy Policy](https://thebluefolder.com/privacy/): how subscriber data is collected, stored, and used
- [The Account Lockout Handover PDF](https://thebluefolder.com/the-just-in-case-checklist.pdf): 6-page free printable
- [Cover preview JPG](https://thebluefolder.com/checklist-preview.jpg): cover-only image of the PDF

## What The Blue Folder IS NOT

- Not a will. Not legal advice. Not estate planning.
- Not a password list. Passwords stay in the password manager; the folder says WHERE things are and HOW to get in.
- Not medical advice of any kind.
- Not a fake-expert claim. Duke's father story is real lived experience, attributed.
- Not interest-based advertising. Loops email + Pinterest organic are the only traffic sources today.

## Voice rules (binding)

- "Died" and "death". Never "passed away".
- No em dashes in copy.
- Banned phrases: peace of mind, in one place, loved ones, final wishes, legacy, get your affairs in order, scavenger hunt, vault, digital legacy, passed away.
- No AI voice cliches (delve, navigate, leverage, tapestry).
- No scarcity or urgency on a death topic.
- No fake testimonials of any kind.

## Company

The Blue Folder is run by David (David, founder). One person, a project of QiGuide. hello@thebluefolder.com for contact. Real named accountability, not a synthetic persona.

## Pricing

Free printable PDF now. Paid organizer coming - sign up at the home page for first access. No subscription on the free piece.

## Optional

- Page description on the home page: "A free printable 6-page handover for Apple, Google, and Microsoft. Fill in tonight. Print it. Tell one person where it is."